When you submit the registration form, this site collects first name, last name, email address, telephone number, whether you are a licensed real estate agent, and a record of CASL consent. Those fields are used to notify registrants when floor plans, pricing, and the VIP launch date are released.
The site may also store first-touch marketing parameters (utm_source, utm_medium, utm_campaign, utm_term, utm_content), the page path on which consent was given, and a timestamp of consent. Consent, timestamp, and page path together are the proof-of-consent record under Canada's Anti-Spam Legislation. Every registration from this domain is stored with site_source set to “hub” so it can be distinguished from registrations on related independent Bridgelands microsites.